Chelsea To Finally Land A Shirt Sponsor "Infinite Athlete" Ahead of The New 2023/24 Season.

Chelsea are set to finally land a shirt sponsor, having played throughout pre-season, which included a tour across the Atlantic without a name or logo on their shirts.

The West London club have agreed a new shirt sponsorship deal with American technology company Infinite Athlete in a deal worth at least £40m per season.

In association with Nike, Chelsea had unveiled their new kit inspired by the '90s' for the 2023-24 season last month but without a shirt sponsor. 

The Blues had desperately been seeking a brand to go on the front of their shirt after their deal with mobile phone company Three (3) ended their association with the club at the end of last season.

Co-owner Todd Boehly has endured a miserable time since making taking over the west London outfit, and landing a major sponsorship deal is one of his biggest off-pitch problems.

Newly appointed Blues chief executive officer Chris Jurasek was working behind the scenes to land a new shirt sponsor for the club and a deal with Infinite Athlete has been in the pipeline for months.

Both the club and the American company had wanted to confirm the deal on Tuesday night, but are still awaiting Premier League approval.

According to reports from the Daily Mail, Top flight bosses thought Chelsea actively wearing one of NBC's competitors would cause problems because the American company are the official Premier League rights holder in the USA.

The report also added that; "Infinite Athlete has ambitions to become a major influence in world football by supplying affordable player data to clubs and allowing fans to watch games from several camera angles. In means that Chelsea and Pochettino will have top class AI player data available to them."

If they eventually get the sign off then Mauricio Pochettino's side are set to don the brand's logo on their kit for their league opener against Liverpool on August 13, at Stamford Bridge.

Earlier, Chelsea were reportedly close to sealing a deal with streaming service Paramount+ but saw the Premier League block the proposal.

They were also in talks with online casino Stake but have backed out of a potential deal due to a fan backlash. 

The Blues also recently rejected a proposal from adult subscription site My.Club, and also considered holding talks with German insurance company Allianz but eventually, they zeroed in on Infinite Athlete.

The women's team, led by Emma Hayes, who remain one of the WSL's dominant forces, are also part of the deal and will sport the brand on their shirts when they play their first pre-season friendly against Roma next month.